Relationship between NikeAcademy and UEFA Youth
The aim on this project is to give the chance to the most football talented kids of the world, to become a professional football player in a future, the requirements for get in to this academy are basically two: Be less than 20 years, and have talented football skills.
Some of them have been working so hard for become a profesional player, but unluckily they were refused for big and important clubs, well so, most of this refused players get a second chance to get in to the game again in the Nike Football Academy.
The Academy is based on St George's Park National Football Centre, in the UK, and they recently added their first sponsor, the prestigious PREMIER LEAGUE.
Most of this players get the chance of their life, and they go to major leagues do what they love, play football and make it your jobs, at least for a time.
Most of these "Students" from the Nike football academy are supplied to the UEFA Youth League, and after this releases, the Academy is getting some nice prestige in terms of trainings and preparing physically and mentally all these talented players.
Nike has no economic or business proposes in this project, all the support and resources they gave to the players are free. No lucrative proposes for then, they just want to give a passionate image about the football in front of the consumer.
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ResponderEliminarI think this is such a good program! More companies could learn something from Nike regarding this. To keep the young athletes on track with their training and maybe help them on to something bigger, is so great!
ResponderEliminarI agree! It is really interesting that Nike is doing this and receives no economical benefit. Do you think this will create competition with clubs youth programs?
ResponderEliminarI agree! It is really interesting that Nike is doing this and receives no economical benefit. Do you think this will create competition with clubs youth programs?
ResponderEliminarI think this is a really interesting program.
ResponderEliminarMy cousin has always been into football, he played for the Manchester United Youth Team, Bolton Youth Team, and is not playing for Aston Villa youth, at the age of 19, but has never been given a permanent contract, if he does not get a permanent contract in the next year, I know he is also considering a program similar to this.